Designing functional and storytelling venues

The days are over when the specific content of a concert, musical, play or exhibition was the only reason for audiences to attend such activities. Nowadays the setting is of utmost importance. Modern audiences are critical and have high expectations of the chosen venue and its services.

The best managed venues understand how to attract audiences to almost any event. They know how to build a brand that makes going to the venue an event in itself. They understand how to integrate programming, services, marketing, and staff approach into an overall, storytelling brand that attracts audiences simply because going to the venue becomes important to each audience member's personal identity.

However, no venue can build a brand and meet expectations of critical audiences if the basic conditions are not in place. Prerequisites include the functionality of the building lay-out, and an alignment between board, city officials, and staff on expectations regarding programming, conditions of use granted to  external programmers, and basic audience services.

CACC help make venues functional, programming realistic, services great, and branding strategic and efficient.  

Find out how in the menu on your left.

CACC * Gentoftegade 76 * 2820 Gentofte * Denmark             

Tel. +45 40 96 94 84 * E-mail: cacc@cacc.dk